Leanne Wijnsma received a BA in Graphic Design from the Utrecht School of the Arts in 2009 and a Masters in Visual Strategies from the Sandberg Institute Amsterdam in 2013. She lead the research group ‘control society’ investigating data mining by smartphone apps and gadgets as part of Dutch media-lab SETUP in 2014 and has received an e-culture grant from the Dutch Cultural Media Fund to research and develop the Smell of Data in collaboration with filmmaker Froukje Tan. She teaches Communication & Multimedia Design at Utrecht University. She has been a Future Emerging Art and Technology associate (2016) and has been nominated for a Bio Art and Design Award (2014). Leanne Wijnsma’s work uses instinct as design, exploring the relationship between freedom and technology through olfactory design, experience workshops and extreme sports.