Summer Academy visual communication 2018

• Duration: March 1st-July 1st
• Design studio: Goys & Birls
• Communication / project owners: Anja & Juliette

Deliverables (subject to change and suggestions)–hourly estimate:

• Concept / visual framework of the ‚campaign‘
• Key visual (banners, newsletter, website)
• Moving expression (video or gif series that can be posted on different occasions)
• 1 poster / flyer (can be the same thing or 2 things): to advertise the open call
• 1 poster / flyer to advertise the public program
• Spatial intervention (material, colours, information boards that can be used throughout the Summer Academy and exhibition)
• Bags
• communication
• production / dtp

Planning:

• Deadline: Key visual ready by 20th of March: for website, newsletter & social media
• 1st poster / flyer open call: 1st of April
• Moving expressions: 15th of April - 30th of May
• 2nd poster / flyer public program: 15th of June
• Spatial intervention: 30th June
• Implementation spatial intervention: 20th of July

Estimated production budget:

• Bags: 200
• Printing posters / flyers: 400
• Distribution: 250
• Advertisement (Art&Education): 800
• Mailing: 100
• Others: 300
• Exhibition/space: production budget (working on it)

Design budget

Total hours: 50 hours x 40,00 = 2000 (ex BTW)

Briefing:

Theme

In 2018 H&D attempts to improve and diversify the means of communication and investigates specifically appropriate use of different publishing channels. In line with the topic of “Going Public” we would like to experiment with a wider range of accessible, inaccessible, popular and controversial publishing tools and strategies, all the while focussing on the development of a clear and particular editorial voice.

Diversification

Hackers & Designers has developed an extensive network of designers, artists, web developers, researchers, scientists and theoreticians. Apart from cultivating and deepening the current H&D network, H&D will do efforts in diversifying the community. By emphasising a playful and open character, H&D aims for a distinct but coherent visual communication strategy for H&D Summer Academy. H&D aims to reach a wider target group, including commercially oriented developers, artist and designers, as well as autonomous and activist practitioners should be considered throughout the process of designing the visual communication. Through communicating by means of diverse channels H&D strives to reach diverse groups. On the H&D Slack H&D nurtures and grows a more committed part of the H&D community. Where Slack is used to share resources, inquire technical advice and plan concrete projects Facebook (756 followers: https://www.facebook.com/hackersanddesigners/likes/) is H&D’s way to reach mostly students, creative and cultural workers from the Netherlands and abroad.

Humorous and slightly ironic means of communication have been successful strategies to reach and connect the diverse audiences in the past and should be integrated in future promotional means.