Immaterial Labor Union - Revision history

Fincato at 12:18, 13 December 2017

2017-12-13T12:18:11Z

← Older revision		Revision as of 14:18, 13 December 2017
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	===Back to basics===		===Back to basics===
	[[File:1hdpresentationlidia.jpg \| ~~300px~~]][[File:2hdpresentationlidia.jpg \| ~~300px~~]]<br>		[[File:1hdpresentationlidia.jpg\|thumb\|]][[File:2hdpresentationlidia.jpg\|thumb\|]]<br>
	The concept of playbour is essential to understand immaterial labour within the context of corporate social networking platforms. It refers to the blurrying lines between work and leisure. An example is how activities such as liking a friend status on Facebook or uploading a picture to Twitter become monetised.		The concept of playbour is essential to understand immaterial labour within the context of corporate social networking platforms. It refers to the blurrying lines between work and leisure. An example is how activities such as liking a friend status on Facebook or uploading a picture to Twitter become monetised.

	===How?===		===How?===
	[[File:3hdpresentationlidia.jpg \| ~~300px~~]]<br>		[[File:3hdpresentationlidia.jpg\|thumb\|]]<br>
	In the 1970s, Dallas Smythe wrote that our services, as audiences, are sold my mass media of communications to advertisement agencies. These advertisers pay for specific audiences who, at a predictable time and in predictable numbers, will be paying attention to either a TV channel, a newspaper, a radio station etc. Christian Fuchs and Sebastian Sevignani pick up on Dallas Smythe's definition to argue that in corporate social networking platforms such as Facebook, Twitter, Instagram et al profits are derived from selling user data for targeted advertisement purposes.		In the 1970s, Dallas Smythe wrote that our services, as audiences, are sold my mass media of communications to advertisement agencies. These advertisers pay for specific audiences who, at a predictable time and in predictable numbers, will be paying attention to either a TV channel, a newspaper, a radio station etc. Christian Fuchs and Sebastian Sevignani pick up on Dallas Smythe's definition to argue that in corporate social networking platforms such as Facebook, Twitter, Instagram et al profits are derived from selling user data for targeted advertisement purposes.

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	===Terms of Service===		===Terms of Service===
	[[File:4hdpresentationlidia.png \| ~~300px~~]][[File:5hdpresentationlidia.png \| ~~300px~~]]<br>		[[File:4hdpresentationlidia.png \| thumb\|]][[File:5hdpresentationlidia.png \| thumb\|]]<br>
	Terms of service regulate the data exchange between users and the platform. These documents can be conceived as the data labour iteration of an employment contract. <br>		Terms of service regulate the data exchange between users and the platform. These documents can be conceived as the data labour iteration of an employment contract. <br>
	For example, as Facebook employees we are to keep our contact information accurate and up to date, impeccably curated so we don’t provide any false personal information - the more accountable we are, the more profits we derive for our employee. We are also to agree with the use of our name, profile picture or other personal information in connection with commercial or sponsored content. <br>		For example, as Facebook employees we are to keep our contact information accurate and up to date, impeccably curated so we don’t provide any false personal information - the more accountable we are, the more profits we derive for our employee. We are also to agree with the use of our name, profile picture or other personal information in connection with commercial or sponsored content. <br>
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	===Advertisement===		===Advertisement===
	[[File:6hdpresentationlidia.png \| ~~300px~~]][[File:7hdpresentationlidia.jpg \| ~~300px~~]][[File:8hdpresentationlidia.jpg \| ~~300px~~]] [[File:9hdpresentationlidia.png \| ~~300px~~]]<br>		[[File:6hdpresentationlidia.png \| thumb\|]][[File:7hdpresentationlidia.jpg \| thumb\|]][[File:8hdpresentationlidia.jpg \| thumb\|]] [[File:9hdpresentationlidia.png \| thumb\|]]<br>
	Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.		Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.

	===Social Graph===		===Social Graph===
	[[File:10hdpresentationlidia.gif \| ~~300px~~]][[File:11hdpresentationlidia.jpg \| ~~300px~~]]<br>		[[File:10hdpresentationlidia.gif \| thumb\|]][[File:11hdpresentationlidia.jpg \| thumb\|]]<br>
	The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>		The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>
	For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.		For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.
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	===How Immaterial is Immaterial Labour?===		===How Immaterial is Immaterial Labour?===
	[[File:12hdpresentationlidia.jpg \| ~~300px~~]][[File:13hdpresentationlidia.jpg \| ~~300px~~]]<br>		[[File:12hdpresentationlidia.jpg \| thumb\|]][[File:13hdpresentationlidia.jpg \| thumb\|]]<br>
	Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.		Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.

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	===Immaterial Labour Union===		===Immaterial Labour Union===
	[[File:14hdpresentationlidia.png \| ~~300px~~]][[File:15hdpresentationlidia.png \| ~~300px~~]][[File:16hdpresentationlidia.png \| ~~300px~~]]<br>		[[File:14hdpresentationlidia.png \| thumb\|]][[File:15hdpresentationlidia.png \| thumb\|]][[File:16hdpresentationlidia.png \| thumb\|]]<br>
	Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>		Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>
	Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>		Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>
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	This project is so named to highlight the often obfuscated community aspect of the digital multitude. It intends to reintroduce affect at the service of community empowerment when this affect is now being used to exploit it. There are plenty of very good toolkits for self-defense against surveillance already available on the web. However, the care package seeks to not only provide to means to self-defend within the current system, but also the means to start dismantling it.		This project is so named to highlight the often obfuscated community aspect of the digital multitude. It intends to reintroduce affect at the service of community empowerment when this affect is now being used to exploit it. There are plenty of very good toolkits for self-defense against surveillance already available on the web. However, the care package seeks to not only provide to means to self-defend within the current system, but also the means to start dismantling it.

	[[File:17hdpresentationlidia.jpg \| ~~300px~~]]		[[File:17hdpresentationlidia.jpg \| thumb\|]]

Hd-onions at 20:52, 24 May 2017

2017-05-24T20:52:50Z

← Older revision		Revision as of 22:52, 24 May 2017
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	\|Time=10:00-18:00		\|Time=10:00-18:00
	\|PeopleOrganisations=Lídia Pereira		\|PeopleOrganisations=Lídia Pereira
	\|Type=~~Summer Academy~~		\|Type=HDSA2016
	\|Web=Yes		\|Web=Yes
	\|Print=Yes		\|Print=Yes

Fincato at 14:59, 19 April 2017

2017-04-19T14:59:37Z

← Older revision		Revision as of 16:59, 19 April 2017
Line 1:		Line 1:
	{{~~Events~~		{{Event
	\|Name=HDSA 2016. If you are so smart why are you so poor		\|Name=HDSA 2016. If you are so smart why are you so poor
	\|Location=De PUNT		\|Location=De PUNT

HDSA2016: /* Unite! */

2016-08-01T19:59:03Z

Unite!

← Older revision		Revision as of 21:59, 1 August 2016
Line 58:		Line 58:
	===Unite!===		===Unite!===

	More hopeful perspective~~, based on~~ Engels and Marx (who were both harsh critics of institutionalized unions) defense of the unions as vital instruments in the transition to real existing communism. Unionism as revolutionary praxis which falls under what Vincent Mosco and Katherine McKercher call Social Movement Unionism, urgent under knowledge and information economy a call for traditional labour unions to drop bureaucratic management and join forces with other forms of labour organisation, grassroots activist organisations and other social movements in the fight against capital.		More hopeful perspective. Engels and Marx (who were both harsh critics of institutionalized unions "Too exclusively bent upon the local and immediate struggles with capital, the Trades' Unions have not yet fully understood their power of acting against the system of wages slavery itself."Marx, 1866) defense of the unions as vital instruments in the transition to real existing communism ("they must now learn to act deliberately as organizing centers of the working class in the broad interest of its complete emancipation. They must aid every social and political movement tending in that direction. Considering themselves and acting as the champions and representatives of the whole working class, they cannot fail to enlist the non-society men into their ranks."Marx, 1866). Unionism as revolutionary praxis which falls under what Vincent Mosco and Katherine McKercher call Social Movement Unionism, urgent under knowledge and information economy a call for traditional labour unions to drop bureaucratic management and join forces with other forms of labour organisation, grassroots activist organisations and other social movements in the fight against capital.

	===Immaterial Labour Union===		===Immaterial Labour Union===

HDSA2016 at 20:18, 31 July 2016

2016-07-31T20:18:03Z

← Older revision		Revision as of 22:18, 31 July 2016
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	===Advertisement===		===Advertisement===
	[[File:6hdpresentationlidia.png \| 300px]][[File:7hdpresentationlidia.jpg \| 300px]][[File:8hdpresentationlidia.jpg \| 300px] [[File:9hdpresentationlidia.png \| 300px]]<br>		[[File:6hdpresentationlidia.png \| 300px]][[File:7hdpresentationlidia.jpg \| 300px]][[File:8hdpresentationlidia.jpg \| 300px]] [[File:9hdpresentationlidia.png \| 300px]]<br>
	Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.		Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.

HDSA2016 at 20:17, 31 July 2016

2016-07-31T20:17:14Z

← Older revision		Revision as of 22:17, 31 July 2016
Line 12:		Line 12:

	===Back to basics===		===Back to basics===
	[[File:1hdpresentationlidia.jpg \| 300px]]~~<br>~~[[File:2hdpresentationlidia.jpg \| 300px]]<br>		[[File:1hdpresentationlidia.jpg \| 300px]][[File:2hdpresentationlidia.jpg \| 300px]]<br>
	The concept of playbour is essential to understand immaterial labour within the context of corporate social networking platforms. It refers to the blurrying lines between work and leisure. An example is how activities such as liking a friend status on Facebook or uploading a picture to Twitter become monetised.		The concept of playbour is essential to understand immaterial labour within the context of corporate social networking platforms. It refers to the blurrying lines between work and leisure. An example is how activities such as liking a friend status on Facebook or uploading a picture to Twitter become monetised.

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	===Terms of Service===		===Terms of Service===
	[[File:4hdpresentationlidia.png \| 300px]]~~<br>~~[[File:5hdpresentationlidia.png \| 300px]]<br>		[[File:4hdpresentationlidia.png \| 300px]][[File:5hdpresentationlidia.png \| 300px]]<br>
	Terms of service regulate the data exchange between users and the platform. These documents can be conceived as the data labour iteration of an employment contract. <br>		Terms of service regulate the data exchange between users and the platform. These documents can be conceived as the data labour iteration of an employment contract. <br>
	For example, as Facebook employees we are to keep our contact information accurate and up to date, impeccably curated so we don’t provide any false personal information - the more accountable we are, the more profits we derive for our employee. We are also to agree with the use of our name, profile picture or other personal information in connection with commercial or sponsored content. <br>		For example, as Facebook employees we are to keep our contact information accurate and up to date, impeccably curated so we don’t provide any false personal information - the more accountable we are, the more profits we derive for our employee. We are also to agree with the use of our name, profile picture or other personal information in connection with commercial or sponsored content. <br>
Line 32:		Line 32:

	===Advertisement===		===Advertisement===
	[[File:6hdpresentationlidia.png \| 300px]]~~<br>~~[[File:7hdpresentationlidia.jpg \| 300px]]~~<br>~~[[File:8hdpresentationlidia.jpg \| 300px]~~]<br>~~[[File:9hdpresentationlidia.png \| 300px]]<br>		[[File:6hdpresentationlidia.png \| 300px]][[File:7hdpresentationlidia.jpg \| 300px]][[File:8hdpresentationlidia.jpg \| 300px] [[File:9hdpresentationlidia.png \| 300px]]<br>
	Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.		Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.

	===Social Graph===		===Social Graph===
	[[File:10hdpresentationlidia.gif \| 300px]]~~<br>~~[[File:11hdpresentationlidia.jpg \| 300px]]<br>		[[File:10hdpresentationlidia.gif \| 300px]][[File:11hdpresentationlidia.jpg \| 300px]]<br>
	The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>		The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>
	For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.		For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.
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	===How Immaterial is Immaterial Labour?===		===How Immaterial is Immaterial Labour?===
	[[File:12hdpresentationlidia.jpg \| 300px]]~~<br>~~[[File:13hdpresentationlidia.jpg \| 300px]]<br>		[[File:12hdpresentationlidia.jpg \| 300px]][[File:13hdpresentationlidia.jpg \| 300px]]<br>
	Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.		Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.

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	===Immaterial Labour Union===		===Immaterial Labour Union===
	[[File:14hdpresentationlidia.png \| 300px]]~~<br>~~ [[File:15hdpresentationlidia.png \| 300px]]~~<br>~~[[File:16hdpresentationlidia.png \| 300px]]<br>		[[File:14hdpresentationlidia.png \| 300px]][[File:15hdpresentationlidia.png \| 300px]][[File:16hdpresentationlidia.png \| 300px]]<br>
	Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>		Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>
	Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>		Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>

HDSA2016: /* Immaterial Labour Union */

2016-07-31T20:11:57Z

Immaterial Labour Union

← Older revision		Revision as of 22:11, 31 July 2016
Line 61:		Line 61:

	===Immaterial Labour Union===		===Immaterial Labour Union===
	[[File:14hdpresentationlidia.png \| 300px]]<br> [[File:15hdpresentationlidia.png \| 300px]]<br>[[File:16hdpresentationlidia.png \| 300px]]		[[File:14hdpresentationlidia.png \| 300px]]<br> [[File:15hdpresentationlidia.png \| 300px]]<br>[[File:16hdpresentationlidia.png \| 300px]]<br>
	Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>		Ongoing project which seeks to politically organise corporate social networking labour. Strategy used to tackle the different challenges consists in the ellaboration of smaller projects in an attempt to mobilise and organise demands, campaigns and actions. First project was the creation of a zine which offers a low-barrier entry level for contributors to express their views on the themes already mentioned within this presentation, but also a low-barrier entry level for those wishing to become acquainted with these debates. It thus hopes to launch the seeds for an emancipatory workers' movement.<br>
	Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>		Second project, still embryo phase: the care package. The care package first appearead within the context of post-World War II. CARE , an american initiative,started a program to send food relief to Europe. Americans could buy a CARE package for 10 dollars and send it to friends or relatives in need.<br>

HDSA2016: /* How Immaterial is Immaterial Labour? */

2016-07-31T20:11:49Z

How Immaterial is Immaterial Labour?

← Older revision		Revision as of 22:11, 31 July 2016
Line 47:		Line 47:

	===How Immaterial is Immaterial Labour?===		===How Immaterial is Immaterial Labour?===
	[[File:12hdpresentationlidia.jpg \| 300px]]<br>[[File:13hdpresentationlidia.jpg \| 300px]]		[[File:12hdpresentationlidia.jpg \| 300px]]<br>[[File:13hdpresentationlidia.jpg \| 300px]]<br>
	Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.		Very dangerous to obscure the material basis of 'immaterial' labour. Very blatant examples: Open air mines in Congo, Foxconn assembly lines. Also, 'immaterial' conceals users' very material needs.

HDSA2016: /* Social Graph */

2016-07-31T20:11:40Z

Social Graph

← Older revision		Revision as of 22:11, 31 July 2016
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	===Social Graph===		===Social Graph===
	[[File:10hdpresentationlidia.gif \| 300px]]<br>[[File:11hdpresentationlidia.jpg \| 300px]]		[[File:10hdpresentationlidia.gif \| 300px]]<br>[[File:11hdpresentationlidia.jpg \| 300px]]<br>
	The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>		The Social Graph was initially introduced within the context of Facebook in 2007. Harry Halpin and Yuk Hui trace the social graph's origins back to the sociogram, an instrument developed by the psychologist Jacob Levy Moreno in the late 1930's. Moreno's intervention was sollicited at the New York State Training School for Girls Hudson where the runaway rate was very high. Moreno started his intervention by conducting a survey which consisted of questions regarding the girls’ preferences towards each other - who would they rather work with, or live in the same dormitory with, for example. Moreno then devised several diagrams of the girls’ social network in terms of nodes and links, where every node represents a person and every link represents a relationship. On the basis of such observations, Moreno diagnosed the problem as one embedded within the existing dormitory arrangements - the position held by a girl within the community might increase her runaway risk.Juxtaposing these socio-technical charts upon current dormitory arrangements, a better functioning, more productive network emerged.<br>
	For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.		For the sake of our comparison, we will attribute the Social Graph the role of the manager, whose function is to organize its employees in the most efficient arrangement possible.

HDSA2016: /* Advertisement */

2016-07-31T20:11:32Z

← Older revision		Revision as of 22:11, 31 July 2016
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	===Advertisement===		===Advertisement===
	[[File:6hdpresentationlidia.png \| 300px]]<br>[[File:7hdpresentationlidia.jpg \| 300px]]<br>[[File:8hdpresentationlidia.jpg \| 300px]]<br>[[File:9hdpresentationlidia.png \| 300px]]		[[File:6hdpresentationlidia.png \| 300px]]<br>[[File:7hdpresentationlidia.jpg \| 300px]]<br>[[File:8hdpresentationlidia.jpg \| 300px]]<br>[[File:9hdpresentationlidia.png \| 300px]]<br>
	Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.		Here we go back to our previous exposure of Smythe's audiences as commodities. Facebook, Instagram, Twitter and such derive their profits from selling your interests in movies, music, books, companies and people to advertisement agencies which then are able to better ‘serve’ you. Having AdBlock installed might indeed protect users against plenty of unwanted advertisement, but there are certainly plenty of other ways to advertise: recommended pages, corporate pages that function almost as normal user pages, pictures of friends using certain products, contests where you can only vote if you first like a company's page,campaigns sponsored by brands, etc etc.